This is good advice for anyone involved in church outreach or marketing. It relates to a conversation I had with friends last night, when we said Christians need to stop saying Christianity isn't a religion. It's untrue, and it only makes sense to people who attend or used to attend church.
Phil Prior, the director of marketing for Wycliffe UK: "Lesson for today: If you are going to send a message, use a language that the recipient is going to understand."
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