It's about relationships

The more time I've spent promoting missions, the more I've come to understand that marketing missions is about relationships. This is true in my day job, where I help create the resources needed to promote missions in the International Pentecostal Holiness Church.

I've also found it to be true in my personal endeavors, and my new involvement with the Inner City Church's work is further proof. I know people at my church who want to be involved in the kinds of ministries they do. I also happen to work with one of their church's leaders. As a result, I can market their ministry to interested people, and people connect.

The kinds of relationships through which you can market missions - or any ministry - happen offline, but they can be strengthened by online connections. On this blog, I'll highlight some ways you can use online technologies and communities to strengthen your relationships and better market your ministry as a result.

To get started, I'll post about why you need a RSS reader.